Bright Future’s Preserve @ Hogle Zoo

Client: Parents Empowered

When the Utah DABC wanted an exciting way to reach families with their message of protecting healthy young brains, we partnered with Utah’s Hogle Zoo to put on “Parents Empowered day”. This non-traditional installation/event transformed the children’s playground into its own zoo exhibit, along with a scavenger hunt of signs throughout the zoo to help keep visitors informed of the message. We wanted to do all of this in a non-intrusive way, so the installation was built to match existing structures at the zoo.

My roles included concepting, print production management, sourcing materials for the signs, scheduling and assisting in installation, as well as producing thousands of grab bags with customized merchandise and literature on the campaign that we gave to visitors on the day of the event.